While most brands sponsor the NYC marathon, Milk saw a unique opportunity to sponsor, support, and spotlight every woman running.
The 26.2 YGNMFT program secured Milk’s position as an advocate for gender equality in sport – drawing a community of over 3,500 women to join #TeamMilk.
Each woman running received support before, after, and during the race, and their entry fees were matched with a donation to Girls on the Run, ultimately raising $600K for the next generation of female runners.
Mentioned in:
