Bomb Pop is the most popular ice pop that nobody can remember. Tweens know the red, white, and blue colors and iconic rocket shape, but have trouble recalling the name. Our mission was simple: get tweens to remember our name.

So we brought their favorite summertime snack, into the virtual world of Restaurant Tycoon 2 in Roblox for two weeks. Roblox restaurant owners could serve eight virtual Bomb Pop flavors to their hungry customers. Gamers served 48.5 million Bomb Pops — making us the #1 selling food item in Roblox history.